“Why corporate videos get ignored.” It’s a topic we’ve been thinking about quite a bit lately. Often, it isn’t because the production was poor or the message wasn’t important. More often, it’s because too much information is being asked of a single video. A company update, an internal announcement, a training message, and a call…
read moreBeautiful brand content doesn’t always need dozens of shoot days to build months of social media content. For this project with @LeNaturel, we planned and captured enough footage in a single day to create a collection of short-form videos—each one highlighting a different product while staying true to their natural, fynbos-inspired brand. The goal wasn’t…
read moreDifferent people. Different stories. Different backdrops. Every project has something different to communicate. That’s why one of the biggest advantages of filming with an LED backdrop is the flexibility to adapt the environment to suit the message. A modern office. A branded background. A subtle graphic. A custom visual. By tailoring the visuals on the…
read moreThink you’re bad on camera? It might not be you. Most people we film aren’t professional presenters. They’re CEOs. Managers. Doctors. Engineers. Business owners. Experts in their field. Yet when the camera starts rolling, it’s completely normal to: • Forget your lines • Speak too quickly • Feel nervous • Need multiple takes That’s exactly…
read moreMost people only ever see the final video. But for those of us in production, there’s something special about everything that happens before the export button is pressed. The collaboration. The creativity. The pressure. The tiny details nobody notices. The moments behind the scenes that somehow become the moments we remember most. Because at the…
read moreSome videos age gracefully. Others become a time capsule of hairstyles, fashion choices, editing trends… and a very specific sense of humour. 😅 For this week’s #ThrowbackThursday, we dug deep into the archives and found one of our old favourites. Looking back, it’s impossible not to smile at how much has changed over the years.…
read moreA recent testimonial shoot we filmed for Google Cloud, and their client PepKor – with a slightly different setup behind the scenes. Instead of waiting for review rounds after filming, the producer was able to join the shoot remotely via Google Meet and view the live camera feeds in real time. That meant live feedback…
read moreIf your event screens could speak, what would they say about your brand? At Echo 2026 (in France), we created visuals that could continuously draw people in, communicate their message quickly, and support conversations happening at their stand throughout the day. So we created a looping visual piece for Christian Surfers, designed to do exactly…
read moreA lot of people talk about the negatives of the digital age. Short attention spans. Endless scrolling. Content overload. And while those challenges are real, there’s another side to it that businesses sometimes overlook: For companies willing to use video intentionally, the digital era has created opportunities that simply didn’t exist before. Years ago, a…
read moreThis was all shot in one room. 4 different stories. 4 different looks. Same space. By intentionally designing each angle, background, and lighting setup, we turned one space into multiple “locations.” That means: * More content * Less time * Lower cost Because good production isn’t about having more… it’s about using what you have…
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