Most interview videos aren’t bad…
they’re just incomplete.
The message is there.
The setup is solid.
But without production planning, a good crew, creative shot list and B-roll, the story doesn’t land.
Great B-roll adds context.
It shows your process, your people, your product in action.
And that’s what keeps people watching.
It turns a talking head into an engaging story.
If you’re investing in video,
make sure it works as hard as your business does.